When you register five or more participants in the same cohort, you benefit from several advantages and communication tools. As a program leader, this Toolbox is your reference point: it outlines the key steps to complete before the official launch and throughout the program(s).
The Program Leader’s Guide is your reference tool for finding:
– the important stages of a cohort (before, during and after)
– our tips to select your candidates, engage the participant’s immediate supervisors, or communicate the initiative internally et externally
– best practices to maximise the impact of programs within the company
– the calendar of communications you’ll receive during the cohort
– links to access events and the observation mode on the learning platform
The Candidate’s Guide is designed for women wishing to find essential information about each program. We invite you to share it with your participants. It includes the programs objectives, their methodology and detailed schedules.
Candidate’s Guide – All programs September 2026 version (pdf)
Would you prefer to send a version presenting only one of the programs?
– Candidate’s Guide – Ambition Challenge September 2026 (pdf)
– Candidate’s Guide – Leadership Challenge September 2026 (pdf)
– Candidate’s Guide – Défi 100 jours September 2026 (pdf)
– Candidate’s Guide – Défi Leadership September 2026 (pdf)
The Program Guide is designed for companies, managers, human resources team members or anyone else who wants to better understand our programs and their impact on women’s talent and organizations.
In order to provide an optimal experience for your participants, make sure to share our IT/TI Guide with your teams now, so that they can authorize access to the various tools and materials of the journey.
STEP 1: Select your participants
Start your selection process with internal communications, for maximum visibility with potential candidates, managers and senior management. Download the template below and adjust it according to your objectives and priorities.
The templates are available in French in the French version of the Toolbox (change the language at the top right of the page).
Template: Starting the selection process – All programs (docx)
Template: Starting the selection process – Ambition Challenge (docx)
Template: Starting the selection process – Leadership Challenge (docx)
STEP 2: Tell them the good news
As soon as the selection of your candidates is finalized, we invite you to send them an announcement email to acknowledge their participation in the program. Don’t forget to include the Candidate Guide followed to ensure the commitment of participants throughout the program and to confirm their availability for each event.
Template: Announcement to your employees – Ambition Challenge (docx)
Template: Announcement to your employees – Leadership Challenge (docx)
At the same time, send out a general communication to highlight your new cohort!
Template: Congratulations to the new candidates (docx)
STEP 3: Register your participants
Complete the registration form in one entry by August 3rd, 2026.
Involve the managers of the participants
→ With two main actions: informing them of their employees’s participation using our templates below and sharing the Guide dedicated to them, to raise awareness of their role in providing support.
Défi 100 jours / Ambition Challenge : dedicated Support Track
Template: Notice to managers – Ambition Challenge and Support Track(docx)
Support Track Guide for managers – Ambition Challenge (pdf)
Défi Leadership / Leadership Challenge
Template: Notice to managers – Leadership Challenge (docx)
Manager’s Guide – Leadership Challenge (pdf)
Tips: in addition to involving the participants’ immediate superiors, it may be a good idea to identify a cohort sponsor, who could arrange meetings with members of senior management and talk to participants a few times during the 100 days.
To engage managers throughout the Leadership Challenge program, we’re providing a series of emails intended for them,. These messages aim to help managers better understand their participant(s)’ experience and offer tips and suggested discussion topics aligned with each pillar. You will find these emails in the communications you receive as a program leader. Simply download the template, personalize it based on your needs and send it to the relevant colleagues.
A few extra meetings over the 100 days
The A Effect journeys are turnkey to give you maximum impact with your employees without affecting your internal operations. It is also possible, for companies that wish to do so, to personalize these journeys by adding a few extra meetings over the 100 days. We have several suggestions to share with you, inspired by initiatives with partner companies of The A Effect, which you can add to and adapt based on your resources and objectives. Contact us!
Invite graduates to become ambassadors for your next cohort
Graduates can support you in the roll-out of your cohort by, for example, facilitating the participants’ Teams group, answering their questions or sharing advice inspired by their own experience. They can be present at the in-house launch, watch the in-depth interviews with participants, and host a few meetings during the journey (virtual café or in the office) to nurture the internal network and commitment of participants.
Use the template below to invite them to be a mentor for the next cohort, and once they’ve confirmed their interest, share the dedicated Guide to inspire them.
➡️ The section below is for companies registering a minimum of 5 participants per program and per cohort.
➡️ If you are registering 4 or fewer participants: a pre-launch session is available for your paticipants and their managers. Contact us to find out more!
The in-house launch is the ideal opportunity to bring key people together and kick off the program(s) in-house, explaining their objectives and how they fit in with your organizational priorities.
STEP 1: Book a date in our agenda (the launch must take place between August 3rd and September 3rd)
Use the tool below to reserve the date that is best for you (1 meeting per language). This reservation will ensure the availability of our team, but will not serve as an official invitation. Having trouble finding an available time? Contact your resource person on our team!
STEP 2: Create your invitation and prepare your meeting agenda
Plan your official invitation and add your guests (participants, sponsors, managers, members from the human resources team). We will confirm who from our team will be among you.
Prepare and share your meeting agenda with us, based on our model that can be tailored to your needs.
STEP 3: Finalize the presentation
Download the presentation section that our team will send you. Adjust it if necessary, and incorporate it into your own presentation.
A few days before your event, send us your final document and your schedule so that our team can prepare accordingly. On the big day, you can share the presentation on your screen.
You will receive the two documents below in the first communication of the journey and you can find them in your Program Leader’s Guide.
Your access to events and journeys as an observer
To fully understand your employees’ experience, we invite you to attend the official launches and in-depth interviews of the programs in which your employees participate – the workshops are reserved for participants only because of the squad meetings.
(Coming soon!) Event login details – Company (pdf)
You will also have access to the learning platform, a weekly meeting place for participants where the program activities are located. Your access, which you will receive at the beginning of the cohort, allows you to view the programs in read-only mode, at the same pace as the participants. Do you have a question or have encountered an issue in this regard? Write to us at company@the-a-effect.com.
How to raise your participant’s profiles during and beyond the 100 days
Raising your participants’ profiles within the company is a great way to highlight their engagement and celebrate their accomplishments. This is also an opportunity to showcase your female talent and heighten awareness of your commitment to both gender equality and the employer brand. We invite you to create visuals or video clips of quotes/testimonials from participants, which could be shared via social networks and/or your internal communications networks. You can also seek out testimonials from managers about the changes observed in their participants, which could be shared using your communication tools and/or social networks.
Check out our Brand Guide and these guidelines for future publications.
100 days later, your employees have had many experiences that have helped them integrate new behaviours to their daily lives. How can the impact of these learnings be maximized and made sustainable?
Celebrate your graduates by planning a special event! Below you will find a “Celebration Kit” to help you organize a learning review. It includes a suggested agenda and a PowerPoint presentation that you can download and adapt to your needs and brand guidelines. This event will bring together your new graduates and their managers to look back on the highlights of their experience and look ahead to their future development. Please contact us if you have any questions!
Agenda: Celebration/Learning event review (docx)
Presentation template: Celebration/Learning event review (pptx)
Prepare an in-house communication and LinkedIn publication to congratulate the new graduates, ideally signed by senior management.
Template: Congratulations to the new graduates (docx)
Invite them to keep the momentum going by joining the Club A, the exclusive network dedicated to The A Effect graduates! Use our templates to share this message with your English- and French-speaking graduates (for the moment, the Club A proposal differs according to language).
Template: Graduates – Join The Club A (docx)
Looking for other best practices?
– Maintain contact between your participants/graduates in order to nurture the internal network and keep your graduate community alive.
– Encourage managers to continue to meet with their graduates to follow up on their achievements and link them to their development objectives.
– Consult the Program Leaders’ Guide to find these best practices, and contact us for advice customized to the realities of your organization.
Contact us at company@the-a-effect.com to find out the different rates offered, depending on the number of participants.
Once you have reserved your spots for a cohort, you will receive a detailed quote/invoice.
You can select the type of billing you require:
– Group (strongly recommended): the person responsible for invoicing will receive a single invoice.
– Individual: each participant will receive an individual invoice. For this option, an administrative charge will be applied to each invoice.
We then invite you to pay within 30 days, by bank transfer.
We invite you to consult our General Sales Conditions, which includes our cancellation policy.
All communications, activities and learning content are available on The A Effect’s learning platform. Each week, participants receive an email notification informing them of the availability of a new activity card. Additional communications are sent to participants a few times during the 100-day period: reminders the day before each event or any other important information related to the program they are participating in.
As a program leader, you will receive details enabling you to log on to the learning platform as an observer. This information will be e-mailed to you on the day the first activity card goes out. You’ll be able to follow the program at the same pace as your participants, and find all the log-in details should you wish to attend the official launch or the in-depth interviews. You’ll also receive an e-mail at the end of each pillar, giving you an overview of the past month and our tips for supporting your participants at this stage.
For any questions related to the program, technical issues or to share comments, we invite participants to contact our team directly by phone or by email.
Participants have access to the learning platform up to 30 days after completing the program.
Two weeks after the end of access to the learning platform, participants will receive a certificate of training by email and will be able to download their individual end-of-program report via the learning platform. This report will include all of the questions and answers indicated in the platform as well as the various tools, checklists or references that were shared with them during the 100 days.
If your group is made up of 5 or more participants in a program, and if at least 5 of your participants have completed their self-assessment questionnaire at the beginning and end of the program, you will receive, one month after the end of access to the learning platform, a report dedicated to your group. This document will enable you to see their progress over the 100 days, support them in their professional development and measure the impact of the programs. Your report will include:
If your group consists of 4 participants or less, we will be happy to send you the cohort report, which will enable you to observe the progress of all participants.
