About Empowering Women’s Ambition
The A Effect — A for Ambition — is a Canadian-born initiative that aims to make women’s ambition a performance lever for women and companies all over the world.
Our Mission Committed Since 2015
Women don’t need fixing—systems do. When companies actively empower women, they unlock potential, performance, and measurable business results.
In 2015, women accounted for only 25% of executive committee members of companies in Quebec, with similar numbers across the globe. We decided to do everything we could to change that. Aware that we could use the power of content, we created a socially-engaged web platform to share valuable advice with women and highlight the trailblazing women who led the way. The A Effect came into being.
Trusted by thousands of women globally, our proven programs go beyond conventional approaches. Constantly evolving to reflect real-world challenges, The A Effect delivers experiences that create lasting career transformation.
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Team
We Are
The A Effect
We are strategists, experience designers, and behavioural change specialists who have fine-tuned knowledge of the mindsets of women professionals and managers.
You can find us in Montréal, Toronto, Paris, and Geneva. Our presence on both sides of the Atlantic is extremely useful for sharing best practices.
Blog Latest Posts
Articles to better understand how professional equality can become a performance lever for organizations, through company stories, graduate testimonials, and the analysis of current trends.
