They have completed one of our training programs and are now executives, leaders, or managers. Discover our graduates and their testimonials. Join our community of ambitious women and propel your career today.
The A Effect — A for Ambition — is an initiative whose goal is to propel female ambition. We assist women and support companies with one aim in mind: contribute to creating a more equal world.
Aware that we could use the power of content to contribute to making a change, we created a socially-engaged web platform to feature female executives in Quebec and share valuable advice with women. These executives would become our leaders, our roles models, our strongest allies. The A Effect came into being.
Soon after, a meeting with specialists in behavioural change allowed us to make our project even more compelling, by creating a new way of offering training to professional women and female managers. Motivated by our mission, we approached business leaders in France, Switzerland, and the United States, and realized that our initial observations had universal resonance. Our content and training programs are now being offered in English and in French, all over the world. For us, the future is fair and equal. In any case, we are doing everything we possibly can to change the course of history.
We believe that the world should be just, equal, and prosperous. We also believe that to achieve this, women must be able to express their ambition and take their rightful place. By helping companies offer women the ideal environment in which to thrive, we are proudly contributing to creating a world where diversity and equality are the norm.
This is why we created The A Effect, an initiative that aims to propel women’s professional engagement and support companies toward workplace equality. Through our professional training programs, we mobilize corporate communities and help women position themselves in business. By presenting inspiring leaders from a variety of backgrounds, we offer a new perspective on female ambition and concrete tools adapted to the realities of professional women and managers.
Ambition means revealing your potential. To yourself and to the world.
Methodology
Introspection
Self-reflection activities, weekly challenges... To better assert their ambition and leadership, participants are guided in the adoption of good introspective practices. With increased awareness of themselves and their objectives, they become better equipped to position themselves for career impact.
Inspiration
Being exposed to various successful business leaders makes it easier for participants to see themselves in a leadership role and adopt a more ambitious mindset within their organization. Acquiring new behaviours is encouraged through sharing advice and experience, including privileged access to The A Effect leaders.
Feedback
Discussion and feedback between participants fosters the creation of a learning network that supports continued development in addition to encouraging experimentation and surpassing oneself. Mutual assistance – between women from various backgrounds and corporate environments – allows participants to benefit from many different approaches and viewpoints.
Micro-Learning
Research in neuroeducation has shown that repetition of information at regular intervals improves learning and fosters better integration of behaviours. This is why the Ambition Challenge content is divided into small sections and reiterated in varied ways throughout the 100-day program.
Individual Challenge
Participants are encouraged to take concrete action by setting themselves a professional challenge to take on during their 100-day program.
L’effet A, c’est plus de 40 000 femmes et allié.e.s de tous les milieux d’affaires qui forment une communauté internationale tissée serrée. C’est aussi plus de 50 organisations qui propulsent la carrière de leurs employées en les invitant à suivre nos formations. L’effet A, c’est finalement quelque 3 500 diplômées qui assument leur ambition. Elles sont nos ambassadrices.
